Monday, September 26, 2011

You Get What THEY Pay For

Anyone who is complaining about the gridlock in Washington D.C. right now needs to understand an important fact:  it is the voters who put these folks in office.

But who put them up for election?  The ones with the money, of course.  One of the most vital aspects of any modern day campaign is the "war chest".   Who has the most money for advertising?  Who can spread the cash around? 

It is like any advertising campaign for a product or service.  A beverage can taste like malted battery acid, but if that company puts out clever and frequent advertising, and gets some important folks to say that the product is great, then people will buy.  It is the crowd mentality at work.

Now, apply the same idea to elections.  Whoever is the loudest; whoever puts the "product" out there; whoever gets the famous people to back them - that is who wins the election because of the crowd mentality.

On top of that, primary elections appeal to the most fervent of each political party, as the middle-of-the-road voters don't cast a ballot until the big elections.  That's how you end up with candidates like Rick Perry and Michelle Bachman getting the attention that they get.  It isn't that they will do what is best for everyone, but they are the ones who appeal to the extremists of their party.

Don't tell me that I have to vote to complain.  My candidate is ignored in human elections, and I watch the news and wonder if the members of the U.S. Congress can even agree to discuss the thermostat level. 

Money talks...advertising sells...and the voters end up choosing the lesser of two evils...or the greater.  In any case, they get what someone else pays for.

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